Linda Burton

 I picked this article because my entire family has Apple products. My youngest son is obsessed with his Apple watch. When I watched the promotional video, I instantly loved it. The article shares the story of Bruce Mildenhall riding his bicycle, he had an accident with a kangaroo and was unconscious. The watch detected the accident, called emergency services, and dispatched them to his location. Then the watch notified his wife. Bruce is thankful that he was wearing the device. The video ends with Bruce joking with the comment, “I still wear my Apple watch every time I hop on my bike. And I keep my eye out for a kangaroo with tire marks.” Apple's value proposition is design, innovative, and user-friendly. They are very successful with brand loyalty because people believe in what they do and why they do it.  Apple Watch has launched two recent videos of true stories where the product has saved the wearer’s life. It is choosing to highlight features of the product, such as ...

Hi! My name is Linda Burton. I have worked in the non-profit field for about 12 years, and I absolutely love it! I would like to, one day, run my own non-profit company that works with families in transition. I am a single mom to four children. I am a veteran. I recently moved to Oregon from Kentucky and have really enjoyed exploring the state with my family. I enrolled in this course because I have had a little experience with marketing, and I find it interesting. The concept of matching a product to customers' wants and needs has always been very appealing to me. I have a lot of demonstration and sales experience and one of the important factors to being successful in that field was saying things that aligned with the customer. The value proposition was something that I caught onto before I even knew it was a thing. I learned that I had to realize the customer's point of view and make my product favorable through that perspective.  I am currently enrolled as a business major,...