How to kick ASS in social media Marketing
Glossier I chose this company because when I was doing my research, Weiss, the founder, stated that she attributes 90 percent of its growth to “peer-to-peer” interactions. This caught my attention, so I visited the company website and looked at the products that they are selling. Shop All – Glossier . The company website link if you want to check it out too! The company's founder is Emily Weiss, who also owns “Into the Gloss.” She has proven that she knows the industry and established that she is an expert, as we talked about in class. She has reviewed innumerable beauty products and developed cosmetic and skin care products that people actually want in their makeup bags. The company makes everyone feel like an influencer! Fans also receive discount codes to promote to their followers. The value proposition is clearly high-quality beauty products and community with transparency! “Skincare first. Makeup second” is the first thing that we see on their Instagram page...